Blog #Digital Marketing

Setting specific goals is the first step towards calculating the return on investment from your digital marketing. Your goals will determine what you monitor, whether your goal is to get leads, boost website traffic, or raise brand awareness. Once goals have been established, determine your KPIs. KPIs are quantifiable figures that indicate how well your efforts are performing. Examples of these are conversion rates, click-through rates, and client lifetime value.

Although its terrain is changing, influencer marketing is still a powerful tool for reaching new audiences. The value of micro and nano influencers to brands is growing because of their smaller but very engaged followings. Influencer