The idea of smart cities has evolved from sci-fi fantasy to a real-world reality in recent years, changing the way cities operate and prosper. The Internet of Things (IoT), a network of linked devices that gather, share, and analyze data in real-time, is at the center of this revolution.

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The customer journey map is the initial stage in developing an omnichannel marketing strategy. This entails tracking each and every encounter a consumer has with your company, from initial contact to follow-up after a purchase

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